Google Analytics Tests
Google Analytics Certification Test Questions & Answers

You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site and in a single session downloads this PDF 5 times. How many goal conversions will be recorded?

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You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site and in a single session downloads this PDF 5 times. How many goal conversions will be recorded? A)  0 B)  1   C)  5 D)  2

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 The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data? 

The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data? A)  Location   B)  Campaign Medium C)  Device Category D)  Interest Category

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True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics. A) True. A session is considered a ‘bounce’ if the user views one page of the site and then leaves. B) False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce.

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Why would it be useful to assign a value to your goal in Google Analytics?

Why would it be useful to assign a value to your goal in Google Analytics? A) Assigning a goal value allows you to track actual revenue from your conversions. B) Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site. C) Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website

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When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by: A) changing the sampling rate in your view settings B) adjusting the session timeout control C) adjusting a control in the reporting interface for greater or less precision D) You cannot adjust the sample rate

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The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can

The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can A) send data to Google Analytics from any web­connected device B) send data to Google Analytics from a kiosk or a point of sale system C) upload aggregated data tables to Google Analytics D) A and B only E) A, B, and C

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Which of the following statements is true about Multi­Channel Funnel (MCF) reports?

Which of the following statements is true about Multi­Channel Funnel (MCF) reports? A) You can create your own custom channel grouping in addition to the default MCF Channel grouping. B) The channel labels that you see in Multi­Channel Funnels reports are defined as part of the MCF Channel Grouping. C) When you share a Custom Channel Grouping, only the configuration information is shared. Your data remains private. D) All of these statements are true.

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What is an assisted conversion?

What is an assisted conversion? A) When one goal completion leads to another B) When one traffic source results in a later goal completion through another traffic source C) An AdWords view through conversion D) When an AdWords visitor returns to the site directly to convert

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