Google Analytics Tests
Google Analytics Certification Test Questions & Answers

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals? A) You must have at least 500 sessions from AdWords ad clicks in the Google Analytics view over the past 30 days. B) You must modify your tracking code to support Smart Goal data collection. C) You must enable ‘Smart Goals’ in your property settings. D) The selected Google

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Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?

Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate? A) Device Category B) landing page C) Campaign D) A and C only E) A, B, and C

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What are UTM parameters?

What are UTM parameters? A) parameters that are added to custom campaigns in order to correctly track the performance of these campaigns in your Analytics reports B) parameters that are added in your website source code that allow Analytics to identify traffic coming from AdWords campaigns C) parameters that are added to URLs in order to track organic traffic, referral traffic, and CPC traffic D) parameters that are added to your site for Event tracking

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You define a Destination URL goal by

You define a Destination URL goal by A) creating a new dashboard to report only on that goal page B) adding the conversion ID to the tracking code on the goal page C) editing the view Goals and specifying the request URL of the conversion page D) adding the ecommerce code to the goal page

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Which of the following is an advantage of implementing Google Tag Manager?

Which of the following is an advantage of implementing Google Tag Manager? A) You can add Google Analytics tags to your site without editing site code. B) You can add AdWords tags to your site without editing site code. C) You can add non­Google tags to your site without editing site code. D) You can change configuration values in your mobile app without rebuilding a new binary. E) All of these answers are correct

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Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy ­­ user, session, or hit­level. In most cases, it only makes sense to combine dimensinos and metrics in your reports that belong to the same scope. Which of the following is a valid dimension/metric combination?

Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy ­­ user, session, or hit­level. In most cases, it only makes sense to combine dimensinos and metrics in your reports that belong to the same scope. Which of the following is a valid dimension/metric combination? A) Session (metric) + Page (dimension) B) Bounce rate (metric) / Even Action (dimension) C) Sessions (metric) / city (dimension) D) All of the above are valid dimension

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What is the main purpose of the Multi­Channel funnel report?

What is the main purpose of the Multi­Channel funnel report? A) To show which goals are bringing in the most revenue B) To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site C) To analyze the funnel steps for multiple goals D) To see which channels resulted in the highest number of pageviews

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You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike? A) The tracking code has been altered and is reporting incorrectly B) There is a new referral source that is directing a lost of new traffic to the site C) There is unidentified referral traffic that is likely bot traffic D) New pages or subdomains have been recently indexed in organic search

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When should you use manual tagging?

When should you use manual tagging? A) You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook. B) You should use manual tagging for any non­AdWords custom campaign. C) You should use manual tagging to track only AdWords campaigns.

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