Google Analytics Tests
Google Analytics Certification Test Questions & Answers

What are UTM parameters?

What are UTM parameters?
A) parameters that are added to custom campaigns in order to correctly track the performance of these campaigns in your Analytics
reports
B) parameters that are added in your website source code that allow Analytics to identify traffic coming from AdWords campaigns
C) parameters that are added to URLs in order to track organic traffic, referral traffic, and CPC traffic
D) parameters that are added to your site for Event tracking