Google Analytics Tests
Google Analytics Certification Test Questions & Answers

What is an attribution model in Google Analytics?

What is an attribution model in Google Analytics?
A) the set of rules that determine which AdWords ads are credited with a conversion
B) the set of rules for assigning sessions to new vs returning users
C) the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths
D) the set of rules for assigning specific interest categories to each session